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Los Angles based model and Founder Justus Pickett has exclusively developed a collection of grooming products that transports your beard to an entirely new level. Fortified to relieve itchiness and help prevent dryness all while deeply nourishing your beard to maintain optimal health and guarantee consistent hydration. As a black owner business we wanted to give our customers a sophisticated premium beard grooming brand. Most of all, we want to expand Men's palates with a handcrafted beard oil shampoo and conditioner.